L'Oréal Stock: After Hitting Yearly High, Shares Pull Back
L'Oréal shares dropped 0.2% on Thursday morning, February 5, 2026, trading at 398.60 euros. The cosmetics giant's stock is near its technical resistance after a 4.77% increase over the week, even surpassing its 12-month high earlier in the day at 401.80 euros. This pause occurs amidst recent revisions of price targets.
Recent Analyst Revisions
On February 3, Morgan Stanley lowered its price target on L'Oréal from 372 euros to 367 euros, while maintaining a market-weight recommendation. This new target suggests a potential downside of 7.93% from the current level. More notably, Deutsche Bank downgraded its recommendation from 'buy' to 'hold' on January 13, also lowering its target from 285 to 280 euros. This significant revision indicates a potential decline of about 29.7%, reflecting increased caution regarding the company's outlook. These adjustments come as the cosmetics sector faces questions about growth dynamics in Asia and purchasing power trends in Western markets.
Technical Analysis Insights
From a technical standpoint, the stock of the global beauty leader shows positive signals with an RSI at 63, indicating a bullish momentum without entering the overbought zone. The moving averages confirm this trend: the price is significantly above its 50-day and 200-day averages, at 375.81 and 376.22 euros respectively, signaling a structurally positive orientation. The recent crossing of the upper Bollinger band at 399.39 euros highlights an acceleration of the upward movement, with the stock now in a bullish extension configuration. The identified support at 356 euros provides a comfortable safety margin of 10.7% below the current levels. The upcoming presentation of the 2025 annual results on February 12 will be a major catalyst that could confirm or challenge this upward trend observed over the past three months, during which the French giant has recorded a 9.49% increase.
