LVMH shares, laggard of the CAC 40, close to a six-year floor
The world's leading luxury group falls sharply this morning, in a Parisian market that is nonetheless well oriented. Its two major sector peers are also losing ground, but less sharply than it is.
The stock slips back below its MM50 while the index rises
LVMH falls 2.81% to €397.25 and ranks last in the CAC 40, which gains 0.35% at the same time. This decline brings it back below its MM50 (€399.91, a gap of 0.67%), while it had remained above the MM20 (€393.53) with a margin of 0.95%. Both benchmarks are close to the price, which gives the measure of the day's move: the stock is retreating within a narrow range, far from the MM200 (€464.42), 14.46% below that level. This decline erases part of the rebound of the last sessions, since the stock was still up 2.65% over one week. It nevertheless leaves the price at -17.24% over three months.
Kering drops 0.27% and Hermès 2.24% over the same period. Over one month, Kering loses 11.68% while Hermès gains 3.82%, a gap that shows the sector does not move as one block.
A results date already passed and a share buyback in the background
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On October 12, third-quarter sales came in at €18,504 million, with organic growth of 1% and fashion and leather goods down 5%.
In its first nine months, the group reported a slowdown in demand in China and a negative currency effect of 3%, while citing the momentum of watches and jewelry (+8% organically) and of Sephora.
LVMH has also bought back €2.9 billion of shares over twelve months, or 1.5% of its market capitalization (latest declaration read on October 30).
On the market side, the RSI at 50 remains neutral, while the support at €378.55, close to the six-year floor recorded on October 13, sits 4.7% below the current price. This €378.55 level is the next benchmark to watch.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
