LVMH Stock Falls to Lowest Level Since 2020 and Breaks Through Support
The luxury group extends its decline on Wednesday and crosses a symbolic threshold: during the session, the stock broke through its 443.10 € support level and touched 435.60 €, an unprecedented low since the 2020 lows. The close at 439 € is insufficient to erase the technical signal sent during the session, against the backdrop of the CAC 40 declining 0.26 % amid escalating military tensions between Iran and the United States.
Six-Year Low Breached During Session, 443 € Support Broken to the Downside
The LVMH stock touched 435.60 € during the session, breaking the previous downside record of 436.20 € recorded in 2020, the year of the Covid-19 pandemic. The stock closed at 439 €, down 1.35 % compared to the previous day, but remains below the 443.10 € support broken during the day. Over one week, the decline reaches 2.6 %; over one month, it exceeds 7.6 %.
The technical configuration has deteriorated: the price stands below the 20-day moving average at 459.94 € (gap of 4.55 %), below the 50-day moving average at 474.73 € (gap of 7.53 %) and well below the 200-day moving average at 519.16 € (gap of 15.44 %). The RSI at 40 remains in neutral territory, with no marked signal of seller exhaustion at this stage. The former support at 443.10 € now becomes a resistance to monitor, while the next reference zone is located at the upper resistance of 486.90 €, far removed from the current price.
Solid Half-Year Results but Unfavorable Geopolitical and Sector Context
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When publishing the first half 2026 results on July 27, LVMH had displayed a confident tone, mentioning an acceleration in growth in the second quarter. Among the risks identified on that occasion were a disrupted geopolitical context, a negative currency impact of 5 % on sales and an unfavorable scope effect of 1 % related to disposals. This geopolitical context takes on an additional dimension on Wednesday: Iran launched a military strike against American facilities in Jordan, Iraq and Bahrain, exacerbating regional tensions.
The threat to the Strait of Hormuz, a critical passage for global oil transit according to Donald Trump's statements, fuels general market uncertainty. On the sector side, recent data on luxury goods in China remain uninspiring: jewelry and gold sales declined 10.1 % year-on-year in July 2026 according to Chinese statistics, while Swiss watchmaking exports to China fell 16.5 % year-on-year. These dynamics weigh on short-term prospects for a group whose exposure to Asian markets remains structurally significant.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
