LVMH Stock Rebounds in Morning Trading After Six-Year Low
The luxury group's stock is staging a rebound in mid-morning trading, following an unprecedented low not seen in six years recorded the previous day. This upturn occurs in a turbulent market context, marked by the European Central Bank's interest rate hikes and a surge in oil prices, while two recent analyst revisions have lowered their price targets while maintaining favorable views on the stock.
A technical rebound after several weeks of marked decline, within a rising CAC 40
LVMH gains 1.07% to €410.85 in trading, after closing at €406.50 the previous day. This rebound is reflected in a CAC 40 advancing 0.61% and placing the stock among the strongest gainers of the Paris index. However, the backdrop remains deteriorated over longer horizons: the stock is down 4.69% over the week and nearly 15% over one month, widening a notable underperformance relative to the broader market. The chart configuration illustrates this persistent fragility.
The price remains well below its three moving averages: the 20-day MA at €443.75, the 50-day MA at €466.79, and the 200-day MA at €513.35, representing a gap of approximately 20% from the latter. The RSI at 27 signals a marked oversold configuration, consistent with the amplitude of the decline accumulated since the beginning of the month. The support level at €406.50, precisely the closing level of the previous day, now constitutes the immediate bearish reference to monitor. The resistance at €486.90 remains, for its part, very distant from current price levels.
Analysts revise their price targets downward while maintaining favorable views on LVMH
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Two analyst revisions took place at the beginning of the week. Oddo BHF lowered its price target from €590 to €524 on September 10, while maintaining its opinion at "outperform". The target implies an upside potential of approximately 27% relative to the current price. The day before, HSBC had for its part brought its target to €490, while revising its opinion from "buy" to "hold"; the target nonetheless corresponds to a gap of nearly 19% with today's price.
These adjustments come after the publication of first-half 2026 results on July 27, which had highlighted an acceleration of growth in the second quarter but also a negative currency effect of 5% weighing on sales. The group had also flagged a disrupted geopolitical and economic context among its principal risks. On the sector level, Swiss watch exports to China declined 18.5% year-over-year in July 2026, an indicator of persistent pressure on luxury product demand in that region.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
