LVMH Stock Stalls Below €480, Weighed Down by China

The stock is among the biggest losers in the CAC 40 and struggles below the MM200

LVMH stock loses 1.81% to €475.20 at midday, down from €483.95 at the previous close. The stock is among the biggest losers in the CAC 40, which itself is down 0.38%. The decline erases part of the nearly 4% rebound recorded the previous day, as the Parisian luxury sector exhales again.
Over three months, the stock has fallen by 12.66%, and remains almost stable over a year (-1.39%). The price is above the MM20 (€463.19) and MM50 (€469.18), with respective gaps of 2.59% and 1.28%. However, it remains below the MM200, at €542.47, marking a negative gap of 12.40% that materializes the medium-term bearish trend. The RSI at 58 remains in the neutral zone, without any extreme signal.

Luxury sector still troubled in China and in the spirits market

The sectoral context remains unfavorable. In China, sales of jewelry and gold have dropped by 21.3% year-over-year in April 2026 according to official data, while total retail trade has only increased by 0.2%. Swiss watch exports to China, a regional luxury barometer, have only increased by 4.2%. On the French side, exports of wines and spirits have fallen by 4% in value for the 2024 report. This backdrop weighs on the entire segment, exposed to China and global consumption.
Several analyst houses have lowered their targets over the past few weeks, as reported in our briefs from May 19 and May 14. The technical resistance is at €499.40, about 5% above the current price. The support at €444.95, tested in mid-May, remains the fallback zone in case the movement continues.