Monoprix Initiates New Transformation Phase Under the Renewal 2030 Plan
Monoprix embarks on a new transformation phase as part of the Casino Group's strategic Renewal 2030 plan. The brand is reinventing its identity and modernizing its customer experience both in-store and online.
A New Brand Identity and Comprehensive Overhaul
Monoprix's transformation includes a new visual identity with POP, the new brand symbol designed to be more expressive and readable. This evolution is accompanied by the modernization of customer journeys in-store and online, as well as the development of distinctive concepts such as La Beauté and La Cantine. The group also intends to strengthen key universes: food, fashion, home, and beauty. According to Alfred Hawawini, General Manager of Monoprix, this transformation goes beyond mere store renovation and aims to 'beautify everyday life' for customers.
Training and School-Stores to Strengthen Teams
The new concepts involve new gestures, new skills, and an enhanced customer relationship. Monoprix supports this evolution with significant training and support for its teams, covering beauty advice, catering, digital services, and new tools. The group is also investing in school-stores to support the skill development of employees and ensure quality service in stores. The Monoprix store in Aix-en-Provence Mirabeau is one of the first concrete incarnations of this new model.
