SMCP Appoints Linda Li as Head of North America Region
SMCP Group has announced the appointment of Linda Li as the CEO of the North America region. She succeeds Ida Simonsen, who has decided to pursue new projects.
Professional Background and Arrival at the Group
Linda Li will join the Executive Committee of SMCP Group. Prior to this appointment, she held the position of General Manager and President of COS North America, where she led the omni-channel development and commercial performance of the region. She also spent several years at H&M Group in the Americas, notably serving as Director of Marketing & Communications and Director of E-commerce. Linda Li began her career at Boston Consulting Group. She holds degrees from Harvard College and Harvard Business School.
Group Strategy in North America
SMCP aims to continue the rollout of its strategy on the North American continent focusing on several key areas: controlled development of its network, continuation of its full-price policy, and acceleration of omni-channel capabilities to enhance the desirability of its brands. Isabelle Guichot, CEO of SMCP, stated, 'We are very pleased to welcome Linda Li to the SMCP Group as CEO of the North America region. Her strong background at the intersection of retail and fashion, along with her deep understanding of the North American market, will be key assets in continuing the development of our brands in the region.'
