TF1 shares rebound 2%, but are down 14% over the quarter
The media group rebounded during the session, a few days after publishing its results for the first nine months. The stock is coming out of a very difficult quarter, marked by a four-year low reached in early October.
A rebound that leaves the stock 3.8% below its 50-day moving average (MM50)
TF1 shares gain 2.18% to €6.09 in mid-afternoon trading, while the SBF 120 rises 0.27%.
The rise places the stock above its 20-day moving average (MM20) at €5.90, a gap of 3.2%, but it remains below its MM50 at €6.33, which is 3.8% above the current price, and below its 200-day moving average (MM200) at €6.87.
The move therefore erases only a small part of the 14.2% decline over three months. In early October, the stock broke below its support at €5.84, with its RSI falling to 25; it has since climbed back to 52. The next threshold is at €6.64, a resistance level.
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On October 29, the group reported revenue down 6.6% over nine months, with an operating margin of 7.6%. It confirmed its 2026 targets in a context that it describes itself as one of still limited visibility, and noted a fourth consecutive quarter of a steeper-than-expected decline in the linear advertising market.
Over the course of the session, the Paris market is trading in an environment where the 10-year French OAT stands at 4.91%, ahead of a 2027 budget that is to undergo a solemn vote at the National Assembly on Tuesday, November 3.
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Other stocks — Médias / publicité / divertissement
« Confirmation des objectifs 2026, dans un contexte de visibilité toujours limitée » ; « Le T3 2026 marque un quatrième trimestre consécutif de recul plus prononcé qu'anticipé du marché de la publicité linéaire »
Outlook / guidance
Management commentary: Croissance soutenue à deux chiffres du chiffre d'affaires digital en 2026 ; Viser une politique de dividendes en croissance dans les prochaines années ; le Groupe entend maintenir en 2026 sa marge des activités hors plus-values à un niveau « mid-to-high single-digit », selon l'évolution du marché linéaire.
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