Ubisoft Entertainment Shares Fall by 2.5%, Weighed Down by Short Sellers
The French video game publisher dips again in early afternoon trading, in a declining Parisian market. The stock continues the slide that began last week, as pressure from short sellers remains a significant underlying factor on the stock.
The stock approaches the MM50 and flirts with its support at €4.68
Ubisoft shares lose 2.5% at €4.835 in the session, lagging behind the SBF 120. The decline brings the weekly performance to -12%, while the stock remains down nearly 50% over the year.
The MM200, at €6.14, remains more than 21% above the current price, illustrating the deterioration of the underlying trend.
The technical support at €4.68 is now in sight. The RSI at 47 remains neutral, with no sign of seller exhaustion at this stage.
Persistent underlying selling pressure despite a slight retreat
Eleven funds cumulate a net short position of 13.90% of the capital, according to reviewed declarations. The level has slightly receded over thirty days (-0.77 point, from 14.67% a month ago), but remains very high in absolute terms.
This positioning reflects persistent institutional skepticism about the stock, with several managers still aligned against it. The modest retreat suggests the beginning of partial coverage, without a clear reversal of the bearish bias.
At the fundamental level, the group mentioned during the annual accounts release for 2025/2026, on May 20, a 'significantly stronger and more diversified' content pipeline for the fiscal years 2027-28 and 2028-29. The launch, announced on June 9, of an employee share ownership plan with a 15% discount in fifteen countries has not been enough to halt the slide of the stock.
