LVMH Stock Hits Six-Year Low at €376 Before Partial Rebound
The luxury giant touched a new record low this Friday morning unseen since the pandemic, extending a sharp decline that has accelerated throughout the quarter. The stock rebounded slightly after approaching an absolute trough, within a CAC 40 index bouncing back by just over 1%.
A Low Since 2020 Broken During Trading at €376, Against a Backdrop of Marked Quarterly Decline
The LVMH stock touched €376.00 during trading this Friday, a level unseen since 2020, the year marked by the Covid-19 pandemic. This new floor erases the previous bearish record of €379.10 and occurs as the stock now trades at €382.75, representing a partial rebound from the morning's low point. Over the past month, the decline has reached nearly 14%; over three months, losses exceed 20%.
A series of record lows has accumulated since early September: the stock had already broken a key support level in early September, then breached several successive floors, before attempting an ephemeral rebound in mid-September. The support threshold at €379.50 was broken downward this morning, bringing the stock below a level that had previously held for several weeks. The luxury sector is facing difficult conditions in China, where jewelry sales declined 17.5% year-over-year in August 2026, while Swiss watch exports to that market fell 18.5% over the same period.
RSI in Extreme Oversold at 26, All Moving Averages Far Above Price
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On the technical indicators front, the RSI at 26 reflects a marked oversold configuration, a level that mirrors the magnitude and speed of the decline in recent weeks. The stock trades below its three reference moving averages: the 20-day MA at €406.55 represents a gap of 5.85%, the 50-day MA at €440.19 widens the gap to 13.05%, and the 200-day MA at €496.33 sits 22.88% above the current price. This configuration illustrates a downtrend established over medium and long-term horizons.
The merger project of Arnault family holdings and the offer being prepared for Christian Dior, announced on September 24, comes at a time when selling pressure remains strong on the stock. When first-half 2026 results were published on July 27, the group highlighted accelerated growth in the second quarter, but also mentioned a negative currency effect of 5% weighing on sales. The nearest resistance level is situated at €459.35, far from current levels.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
