Hermès stock falls to €1,342, lowest level since 2022
The Parisian leather goods maker's shares recorded an unprecedented low on Friday since 2022, amplifying a decline that began several weeks ago. The trading session takes place in a context of global monetary tightening, with the Bank of Japan raising its policy rate to 1.25% today, its highest level since 1995.
A four-year low at €1,342 in a CAC 40 also in decline
The Hermès stock is down 2.07% at €1,346.50 in trading, after reaching €1,342 during the morning session, an unprecedented level since 2022, a year marked by the war in Ukraine and rising interest rates. It is among the steepest declines in the CAC 40, an index that itself is down 0.69% at midday. The session prolongs a heavy trend: the stock has declined nearly 22% over three months and more than 36% over one year.
Since the breakdown of the €1,457 support level in early September, the bearish movement has not stopped. The €1,375 threshold, which was acting as support, is now a resistance level to reclaim. In the background, the Bank of Japan raised its policy rate on Friday to 1.25%, reinforcing pressure on risky assets globally, while the VIX falls back to 15.34, a sharp decline compared to 17.71 the previous day.
Deteriorated technical configuration, far below moving averages
The chart reading confirms the extent of the deterioration. The price is trading approximately 9.5% below its 20-day moving average (€1,488.23) and about 14% below the 50-day MA at €1,566.20, while the 200-day MA at €1,782.54 is now more than 24% above the current price. These three moving averages form a triple ceiling that repels any rebound. The RSI at 30 is approaching the oversold zone without yet anchoring itself fully there, reflecting persistent selling pressure without a clear signal of exhaustion at this stage.
Upon publication of first-half 2026 results on July 29, 2026, the company had reported an unfavorable foreign exchange impact of more than 360 million euros on its revenue, as well as a 4% decline in the Perfumes and Beauty division at constant rates. The group nevertheless showed points of support, including the opening of a new house in London and progress in leather goods capacity. In this context of global luxury under pressure, Swiss watch exports to China declined 18.5% year-over-year in July 2026. The key resistance level to watch remains set at €1,644.50, well above the current price.
