Hopscotch Expands Executive Committee to Eleven Members
The communication group Hopscotch is transforming its management committee into an expanded executive committee of eleven members. This restructuring aims to better steer the 'Hopscotch One' strategy and to strengthen the alignment between the group's key business areas and its international development, in a context where over 60% of its activity is conducted outside of France.
Refounded Governance Around Three Key Business Areas
The new executive committee integrates the three members of the management board (Frédéric Bedin, Benoît Désveaux, and Pierre-Franck Moley) alongside three executives from the previous management committee (Valérie Bonnement in charge of commercial strategy, Marie de Beauregard for human resources and culture, Juliette Crépin for finance and administration). The committee then expands with three new vice-presidents representing strategic areas: public relations (Charles-Antoine Colomb), events (Carla de Oliveira), and digital, creation, and innovation (Arthur Kannas). Additionally, two more vice-presidents enhance the international dimension: Raphaël Lachkar (global client solutions) and Sylvain Rouchy (global operations). According to the group, this structure reflects the centrality of 'relational capital' (intersection between influence, events, and digital communications) in its business model and its resilience capacity.
Industry Changes Justify the Restructuring
Hopscotch justifies this evolution by the rapid changes in the sector: the rise of artificial intelligence, reconfiguration of media usage, and geopolitical tensions that enhance brand expectations for precision and proximity. The group asserts that in this environment, value increasingly shifts towards relational quality, audience understanding, and the articulation of a global vision with local execution. Frédéric Bedin, president of the management board and co-chair, comments, 'We are choosing a governance model that enhances expertise, execution, and relationships. Our belief is simple: the more communication becomes synthetic, the more value lies in authenticity, cultural relevance, and human connections.'
