Ipsos: Alexandre Guérin Appointed Deputy CEO for Performance
Ipsos announced on Thursday a series of key organizational changes in support of its strategic plan, Horizons. Alexandre Guerin has been promoted to the role of Deputy CEO, while Laurent Depouilly and Marion-Anne Cattaneo have been appointed to lead the French and Swiss operations of the group, respectively.
Alexandre Guerin has been appointed Deputy CEO for Performance, a position within the executive committee that places him under the authority of CEO Jean-Laurent Poitou. He will oversee the objectives of the Horizons plan, specifically aiming to reduce study times (target: less than 48 hours). He will also supervise the reinvention of internal operations and the client model. Guerin brings a wealth of commercial and operational management experience across two continents, including in the United States where he served as Director of Client Relations and previously managed operations as Chief Financial Officer. For the past five years, he has led Ipsos in France, where he oversaw the integration of BVA in 2025.
Leadership Changes in France and Switzerland
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Laurent Depouilly takes over from Guerin as head of Ipsos BVA France, now integrated into the EMEA region and reporting to Shane Farrell (EMEA CEO). Having been with the group since 2010, Depouilly has held various leadership positions in France before taking charge of Switzerland. He is tasked with strengthening the positioning and commercial growth of the French entity. Marion-Anne Cattaneo becomes the director of Ipsos Switzerland, also under Farrell's authority. Joining the group in 2015, she has developed a diverse career in France and Switzerland, currently leading key units (Innovation, Market Strategy & Understanding). Her role focuses on supporting international clients and diversifying the local portfolio.
Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 % (au S1 : « autour de 2 % »)
Risks mentioned
Middle East conflict has adversely affected activity in the region, a historically strong growth zone
Americas segment remains below expectations with -1.2% organic growth in Q3 due to delays in Horizons strategic plan execution
Persistent uncertainty in macroeconomic and geopolitical environment limiting growth visibility
Opportunities identified
Strong recovery in Citizens business segment with 4.7% organic growth over 9 months and 8.6% in Q3, driven by multi-year contract wins
Acceleration in Asia-Pacific region reaching 2.8% organic growth over 9 months and 4.3% in Q3, supported by momentum in China and India
Rapid growth in Ipsos.Digital DIY platform with 14% organic growth, expanding AI capabilities and synthetic respondents
Outlook / guidance
Expected revenue: 2 559 millions d'euros
Management commentary: PERSPECTIVES : « Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 %, contre 0,6 % en 2025. Cette perspective tient également compte d’un environnement macroéconomique et géopolitique toujours incertain, notamment marqué par les répercussions du conflit au Moyen-Orient sur les activités du Groupe dans la région. Le Groupe confirme son objectif d’un taux de marge opérationnelle au niveau de 2025, reflétant sa capacité à maintenir une discipline financière rigoureuse tout en poursuivant les investissements nécessaires à l’exécution de son plan stratégique Horizons. »
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