Obiz Signs with GHR to Deploy an Employee Benefits Platform Across 15,000 Sites
Obiz announced on Thursday the signing of several commercial contracts, including a partnership with the Groupement des Hôtelleries & Restaurations de France to deploy an employee benefits platform across 15,000 establishments, and an agreement with the Marseille tourism office to relaunch its tourist pass. These new contracts also include the launch of loyalty programs with HomeServe, Mobilité Club, and NRJ Global Region.
GHR Partnership: Targeting 15,000 Hotels and Restaurants
Obiz has partnered with the Groupement des Hôtelleries & Restaurations de France to design and deploy GHR Avantages, a national platform for pooled purchasing and employee benefits aimed at professionals in the sector. This solution, built on the group's model and leveraging the expertise of HA PLUS PME, aims to serve the 15,000 hotel and restaurant members of the GHR. It allows them to offer competitive benefits to their employees without administrative complexity, resembling a sector-specific Employee Committee (CSE). The service is included in the membership, making it immediately operational for all members.
New Tourist Application for Marseille
After winning a tender, Obiz was selected by the Marseille tourism office to oversee the redesign of its tourist pass. The group is launching a new application, a result of the synergy between its expertise in loyalty and immersive audio-guided tours. This application offers an interactive tourist experience that is accessible, while providing the tourism office with a turnkey, configurable, and marketable tool, aimed at enhancing offers and boosting territorial attractiveness.
New Loyalty Programs Signed
Obiz has also secured significant contracts with HomeServe, Mobilité Club, and NRJ Global Region for the launch of new loyalty programs. These three contracts expand the group's network for distributing leisure and cultural offers at discounted prices, confirming its position as a French market leader. They demonstrate its ability to establish itself as a partner with various profiled actors, offering turnkey access to more than 120,000 negotiated offers through a network of over 55,000 commercial partners.