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Last updated : 25/09/2026 - 11h41
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Ubisoft stock retreats after recent breakthrough

After a spectacular September that propelled the video game publisher's shares to the top of the SBF 120, Ubisoft returns this Friday to the bottom of the ranking. The decline contrasts with the bullish trend of the CAC 40 and SBF 120, both advancing during the session.


Ubisoft stock retreats after recent breakthrough

A decline running counter to the market trend that brings the share back toward its 50-day moving average, in an index gaining ground

Ubisoft falls 2.19% to €5.28 mid-morning, ranking among the steepest declines on the SBF 120 while the broader index gains 0.41% and the CAC 40 advances 0.39%. The contrast is striking given the rally recorded since mid-September: the share had surged nearly 19% during the week of September 17, stringing together several sessions in the top tier before moving back above its three moving averages. This decline brings the price to €5.28, slightly above the 20-day moving average at €5.22 (spread +1.19%) but below the 50-day moving average at €5.32, which the share had briefly broken through during the rebound.

The RSI at 53 remains neutral, signaling no extreme exhaustion in either direction. Over one month, the balance is limited to -2.4%, while over one year the loss still exceeds 45%, underscoring the extent of the ground covered since 2025 levels.

Short positions at 11.86% of capital underscore persistent distrust among short sellers

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Institutional selling pressure remains a defining feature of the Ubisoft file. According to recorded disclosures, ten funds cumulate net short positions reaching 11.86% of capital, a level that places the share among the most shorted securities on the Paris exchange. This figure has nevertheless eased by 1.81 percentage points over thirty days (it stood at 13.67% a month ago), reflecting a slight reduction in the bearish bet without marking its end. Such a massive short means that a substantial fraction of the float is sold short by institutional players who anticipate a decline or hedge an exposure: this can amplify volatility in the event of a sharp move in either direction, without allowing one to infer the precise motivations of each participant.



Sector Loisirs et sport › Jeux vidéo


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Context

Period
  • Period: FY2025
Key reported figures
  • Revenue: 1 899 millions d'euros
  • Net income: -159 millions d'euros
Risks mentioned
  • Concurrence accrue dans l'industrie des jeux vidéo.
  • Résultat net IFRS négatif témoignant d'une performance financière défavorable.
Opportunities identified
  • La sortie de New Game+ pourrait augmenter l'engagement des joueurs.
  • Réduction de l'endettement net de 885 M€ à 187,3 M€.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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