Reworld Media Launches Commercial Offer in the GEO Market
On Wednesday, Reworld Media group announced the expansion of its BtoB activities in the GEO (Generative Engine Optimization) sector, aimed at enhancing brand visibility in artificial intelligence engines. According to the press release, the group aims to make this segment a new growth relay for its BtoB division.
Market Potential and Growth Projections
According to a study by Dimension Market Research published in September 2025, the European GEO market, valued at $195 million in 2025, is expected to reach nearly $7.5 billion by 2034. This projection corresponds to an average annual growth rate of 49.5%, the statement notes. GEO refers to the techniques for optimizing brand presence in generative artificial intelligence engines such as ChatGPT, Google AI Overview, or Perplexity. The group states that this discipline is emerging as a new standard of visibility, similar to SEO for traditional search engines. Reworld Media emphasizes that large language models are becoming new entry points in purchasing journeys. A report from Capgemini cited by the company indicates that a quarter of consumers had already used generative AI-based shopping tools in 2025, and an additional 31% are considering adopting them in the short term.
Initial Results and Strategic Offerings
Reworld Media announced the launch of its GEO commercial offers last October and provides a positive initial assessment. According to the group, its 80 media brands are privileged sources of information for AI engines across various daily themes. The press release specifies that nearly 12 million robots query the group's content each week to provide answers to French users of AI assistants. The company offers four types of solutions: IAGen Strategic Analysis, IAGen Consideration Content, IAGen Measure & Optimization, and IAGen Commerce. The group has notably launched Beauty AI Visibility by Beauté Test, its brand dedicated to the beauty sector. According to Reworld Media, these offers allow advertisers to enhance their visibility in AI engines, from strategic audits to product referencing.
Strategic Growth and Future Prospects
The BtoB division represents nearly 60% of Reworld Media's annual revenue, according to the press release. The group intends to make GEO a structuring growth lever for this division starting in 2026. This new activity would complement the group's social relays, which are currently experiencing double-digit growth, the company indicates. Reworld Media highlights that the migration of audiences to social and conversational environments now accounts for 39% of the population's surfing time and up to 60% among those aged 15-24. The group, which has been an SEO expert since its inception, is supporting these changes with the deployment of GEO technological solutions. The company also announces the publication of its annual revenue and results for 2025 on March 25, 2026.
