Ipsos launches Reputation Essentials, an offering to measure reputation in 24 hours
Ipsos' Corporate Reputation team presented, in a press release published on 4 November 2026, Reputation Essentials, a new solution designed to measure the reputation of organizations and compare it with that of their peers. The group presents it as a complement to its bespoke reputation services, built on several decades of expertise in this field.
Two formats, from a snapshot to a diagnosis of reputation drivers
Reputation Essentials aims to help organizations understand where their reputation stands, position themselves against their competitors and identify where to focus their efforts. The offering relies on surveys conducted among informed consumers and on a comparison with up to four organizations, within 12 to 24 hours for standard scopes.
The Reputation Essentials Pulse format provides a snapshot of core indicators: awareness, favorable opinion, level of trust and propensity to recommend the organization. The Reputation Essentials Diagnostic format goes further by examining what determines reputation, which attributes matter most and where to act to achieve the greatest effect.
An entry point for new clients and an intermediate measure
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Ipsos is primarily targeting this offering at organizations that need a rapid measure following an incident, an announcement or a major event, a comparison with their competitors, or factual evidence to support their management's decisions. It can also serve as a first step before more comprehensive reputation studies.
The group sees it as an entry point for organizations new to this type of study and, for its existing clients, as a quick read between broader tracking or strategic programs. The offering can be combined with other Ipsos services; its contacts, Trent Ross and Anne Mitchell, belong to the Corporate Reputation team in the United States.
Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 % (au S1 : « autour de 2 % »)
Risks mentioned
Middle East conflict has adversely affected activity in the region, a historically strong growth zone
Americas segment remains below expectations with -1.2% organic growth in Q3 due to delays in Horizons strategic plan execution
Persistent uncertainty in macroeconomic and geopolitical environment limiting growth visibility
Opportunities identified
Strong recovery in Citizens business segment with 4.7% organic growth over 9 months and 8.6% in Q3, driven by multi-year contract wins
Acceleration in Asia-Pacific region reaching 2.8% organic growth over 9 months and 4.3% in Q3, supported by momentum in China and India
Rapid growth in Ipsos.Digital DIY platform with 14% organic growth, expanding AI capabilities and synthetic respondents
Outlook / guidance
Expected revenue: 2 559 millions d'euros
Management commentary: PERSPECTIVES : « Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 %, contre 0,6 % en 2025. Cette perspective tient également compte d’un environnement macroéconomique et géopolitique toujours incertain, notamment marqué par les répercussions du conflit au Moyen-Orient sur les activités du Groupe dans la région. Le Groupe confirme son objectif d’un taux de marge opérationnelle au niveau de 2025, reflétant sa capacité à maintenir une discipline financière rigoureuse tout en poursuivant les investissements nécessaires à l’exécution de son plan stratégique Horizons. »
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
