LVMH shares closed the Thursday session on October 9 at €559.20, down 2.83% from the previous day's trading at €575.50. This decline follows a period of significant gains, with the stock still up 6.72% over the past seven days and 15.86% over three months. Trading volumes remained moderate, accounting for 0.11% of the capital, indicating contained activity despite recent volatility. Over the past year, the performance remains negative with a decline of 14.69%, whereas the CAC 40, which lost 0.23% this Thursday, has gained 6.91% over twelve months.
This technical correction occurs as two major banks have recently upgraded their views on the stock. Deutsche Bank upgraded to a buy rating this Thursday with a price target set at €635, while Morgan Stanley had already moved to a positive recommendation two days earlier, also setting a target at €635. These revisions come in a challenging sector environment for luxury goods, characterized by a slowdown in demand, particularly in Asia. However, both institutions anticipate a gradual recovery in sales from 2026, supported by creative initiatives and enhanced cost management within the group.
Short-Term Bullish Trend Despite Today's Dip
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Technically, the stock is now trading above its 50-day moving average, which is at €498.82, confirming a short-term bullish dynamic despite today's decline. However, it remains slightly above its 200-day average, set at €545.71, reflecting a phase of reconquest after several months of consolidation. The Relative Strength Index at 70 indicates a recent strong movement but is approaching a technical overheating zone that could signal a pause. The MACD, with a line at 15.63 positioned above its signal at 10.31, confirms the presence of a buying momentum, although the histogram at 5.32 suggests that this momentum might slow down in the short term. The stock also struggles with its key resistance at €575.50, tested this Wednesday before today's pullback.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
