LVMH Stock Rises 2% and Marks a 15% Increase Over the Month
The world's leading luxury company continues its recovery in late afternoon trading in Paris, in a significantly bullish CAC 40. The stock extends the momentum initiated since the end of May in the sector, as market conditions improve with geopolitical easing and the retreat of Brent. The stock is among the most significant increases in the flagship index.
The Stock Crosses the €520 Threshold and Accumulates More Than 14% Over a Month
LVMH stock gains 2.07% to €523.20, up from €512.60 the previous day. The stock is among the strongest gains in the CAC 40, which is up 0.80% at 8,451.44 points. Over a month, the gain reaches 14.84% and over the quarter, 10.45%, indicating a clear reversal of trends after a difficult start to the year for Parisian luxury. The session is part of a day of risk appetite, fueled by the American-Iranian framework agreement revealed on Sunday and by the retreat of the barrel, with Brent losing nearly 4% the day before to approach $83.
The movement also comes on the eve of the press conference by Kevin Warsh, who will chair his first meeting as head of the Fed on Wednesday. The sector context remains mixed: jewelry and gold sales in China were still down 21.3% in April year-on-year according to the NBS, while Swiss watch exports to China rebounded by 17.1%. This mixed reading does not prevent the stock market reconquest of the sector, already documented on June 15 during the breakthrough of a key resistance.
The 200-Day Moving Average at €542.56 Becomes the Next Hurdle After the Recovery of Short-Term Averages
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From a technical perspective, the stock is widening the gap with its short-term moving averages: the 20-day moving average at €480.18 is now 8.96% below the current price, and the 50-day moving average at €474.17 is 10.34% behind. The 200-day moving average, at €542.56, however, remains above the current price (a gap of -3.57%) and represents the next level to surpass to technically validate the turnaround. The RSI at 68 is approaching the overbought zone without yet reaching it, reflecting the intensity of the rebound that began at the end of May.
The MACD remains positive, with a line at 9.56 significantly above its signal at 5.73. The consensus among analysts has undergone several revisions in recent weeks, including a target reduction by Berenberg at the beginning of June. The stock now accumulates 8.45% over the week and is regaining ground in a fundamental dynamic, with the next step at the 200-day moving average, around €542.60.
« LVMH démontre sa solidité et l'efficacité de sa stratégie. »
Le premier semestre 2026 affiche des ventes de 38 644 M€, en recul publié de 3 % mais en croissance organique de 2 %, avec une accélération au deuxième trimestre (+3 % en organique, +4 % hors impact du conflit au Moyen-Orient). Le résultat opérationnel courant atteint 8 691 M€ pour une marge de 22,5 % et le résultat net part du Groupe est stable à 5 697 M€. La dette financière nette recule de 19 % à 8 245 M€ et le cash-flow disponible d'exploitation progresse de 2 % à 4 100 M€. Les États-Unis accélèrent, l'Asie hors Japon progresse fortement, effet de change de -5 % et effet périmètre de -1 %.
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Ventes Mode et Maroquinerie en recul de 5 % en publié sur le semestre
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
Reprise du Champagne et du Cognac, bonne dynamique de Hennessy en Chine
Sephora gagne des parts de marché et s'implante en Belgique et en Croatie
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
