LVMH Stock Surpasses €475 and Targets €499 Resistance
The stock of the world's leading luxury company rebounds sharply at midday, reaching €475.30, in a rising Parisian market. The CAC 40 is up 2.89% during the session, and the SBF 120 is up 2.79%. This recovery follows a downward trend of 11.69% over three months for LVMH.
Technical Rebound Supported by the 20-Day Moving Average
During the session, the stock price crosses the 20-day moving average, which is at €473.95, after having remained below it for an extended period. The 50-day moving average is still higher, at €486.47, and the 200-day moving average at €542.68 reflects the accumulated degradation over the past year. The RSI at 36 was nearing an oversold zone before the session, which aligns with the observed recovery movement. The stock is trading in the upper half of the Bollinger Bands, after touching the lower bound at €440.88 last week. The nearest resistance, at €499.40, is still about 5% away from the current price. Today's rebound brings the weekly performance to +4.52%, but the stock is still down 3.44% over the year.
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The session occurs in a context of easing in the oil market, with Brent crude down about 8.6% at $100.44 amid diplomatic rapprochement between Washington and Tehran. Although not directly linked to LVMH, this movement contributes to the bullish climate of European indices, with the CAC 40 and DAX up 2.89% and 2.58% respectively. The luxury sector had been penalized in recent weeks by tensions in the Middle East, which had cut about 1% from the group's organic growth in the first quarter according to the April 13 publication. As a reminder, the group paid a final dividend of €13.00 per share for 2025, following approval by the general meeting on April 23. The next technical milestone is at the €499.40 resistance, crossing which would place the stock above its 50-day moving average.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
