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Last updated : 04/11/2026 - 15h06
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TF1 shares rebound 3.5% and erase part of an 11.5% quarterly decline

The broadcasting group recovers sharply in trading, in a well-oriented Parisian market. The move comes one week after nine-month accounts marked by linear advertising still under pressure, and as the stock emerges from a difficult quarter.


TF1 shares rebound 3.5% and erase part of an 11.5% quarterly decline

A rebound that brings the stock back above its MM20 and close to its MM50

TF1 gains 3.28% to €6.30 in trading, while the CAC 40 rises 1.5% and the SBF 120 rises 1.47%. The stock ranks among the strongest gainers of the latter index.

The rebound places it 6.24% above its MM20 (€5.93) and close to its MM50 (€6.29, a gap of 0.16%), but the MM200 remains at €6.85, i.e. 8.73% above the price. This rise erases part of the 11.7% quarterly decline, without wiping it out: the stock is up 5.97% over the week and 5.09% over one month.

The RSI at 63 reflects this recent momentum, with no overbought signal. The resistance at €6.46 is the nearest level, following a four-year low reached in early October, when the stock had broken its support at €5.84.

Strained nine-month accounts and a price target cut by Barclays

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During the release of the first nine months on October 29, 2026, TF1 reported revenue down 6.6% and an activity margin of 7.6%. The group confirmed its 2026 objectives, citing limited visibility and a fourth consecutive quarter of a steeper-than-expected decline in the linear advertising market.

On October 30, 2026, Bouygues, the reference shareholder, announced a €569 million impairment on its stake, valued at €9.67 per share in its accounts.

On the analyst side, Barclays lowered its price target from €7.00 to €6.10 on November 4, a level 3% below the current price. The brokerage had already downgraded its rating to underweight the day before. The group is based in Boulogne-Billancourt and headed by Rodolphe Belmer.



Sector Médias et publicité › Media


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Context

Period
  • Period: 9M 2026
Key reported figures
  • Revenue: 1 454 millions d'euros
  • Quarterly revenue: 1 454 millions d'euros
  • Revenue growth: -9 %
  • Net income: 71,2 millions d'euros
  • Free cash flow: 16 millions d'euros
  • -382,2 millions d'euros
Guidance from the release
  • « Confirmation des objectifs 2026, dans un contexte de visibilité toujours limitée » ; « Le T3 2026 marque un quatrième trimestre consécutif de recul plus prononcé qu'anticipé du marché de la publicité linéaire »
Outlook / guidance
  • Management commentary: Croissance soutenue à deux chiffres du chiffre d'affaires digital en 2026 ; Viser une politique de dividendes en croissance dans les prochaines années ; le Groupe entend maintenir en 2026 sa marge des activités hors plus-values à un niveau « mid-to-high single-digit », selon l'évolution du marché linéaire.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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