Hermès Shares Climb 2%, Driven by Luxury Sector Rebound

The Stock Moves Above Its Short-Term Averages and Regains Technical Ground

Hermès shares rose 1.99% to €1,746 in late afternoon trading, among the strongest gains in the CAC 40, which is up 0.82% for the session. The stock benefits from a rebound in the luxury sector, alongside LVMH (+2.07%) and Kering (+1.58%). This movement extends the bounce that started last week: the stock is up +6.24% over seven days and +10.82% over a month, after a long bearish sequence that still weighs on its annual performance (-23.92%).

The price has clearly moved above its 20-day moving average (€1,627.68) and its 50-day MA (€1,646.26), with a gap of about 6 to 7% over these two benchmarks. The 200-day MA, at €1,961.04, remains nearly 11% above the current price, marking the medium-term resistance to be reclaimed. The RSI at 62 indicates a recovery in momentum without yet signaling overheating.

A New London Address and a Still-Tight Valuation Consensus

The group has announced the opening of a new house at 166 New Bond Street in London, one of the main shopping streets in the British capital. This inauguration is part of a series of international openings, following Nagoya in early June and Osaka in May. During the announcement of the annual results for 2025 (on February 11, 2026), the company confirmed an ambitious medium-term target for constant currency revenue growth.
According to the consensus of analysts surveyed, the stock is priced at about 39 times the expected earnings for the current fiscal year and 34 times those of the following year, a valuation level that remains high. The sector context remains mixed in China, with a year-on-year decline of 21.3% in jewelry and gold sales according to the latest NBS data from April.